Rental Generator sets are basically the same or close in rates. It is based on price, depreciation, and paying them back. The overhead & profit is basically the difference in rates. EZ power has low overhead and is priced competatively. However, it has been difficult to keep them rented. The theory is to be at 80% utilization to have units available to the customer base. If I can reach 80% utilization, I'd invest in more machines. In order to do that I have made a business decision to reduce my posted labor rates by 20% for retail rentals. If I have to, I will discount more in order to get them rented. Please look at my present posted labor rates below:
Size Daily Week Month
20kw $112 $336 $1,008
70kw $160 $480 $1,440
100kw $186 $559 $1,677
150kw $221 $664 $1,944
200kw $266 $799 $2,397
This is unheard of. Most rentals don't even post their rates, then they make as much as they can. My motivation is to rent them. If these rates are high, I will do what I have to in order to gain your business. If you need wire, transportation, tie-in or disconnect, fueling, etc. I will pass this cost on.
If you a need a free, no-obligation site tour I would like to take this opportunity to extend a personal invitation to scope the job.
Generators, it's all we do! EZ Portable Power LLC is EZ 2 do business with....
Steve Parker
EZ Portable Power LLC
352-368-6000